Mobile Commerce Apps
Modest is a mobile platform that brings world class commerce capability to every retailer. I was responsible for the user experience and interface design of the platform, from the native store apps to the store management tools. The native iOS app storefront is currently used by dozens of companies in the App Store.
The Modest platform is designed to be scalable to retailers of all shapes and sizes. Shown above are the product detail pages from three store – a coffee roaster, a surfwear brand, and a handmade toy company. This was a view that went through many iterations, removing elements and simplifying until we arrived at the interface above.
Explorations during a redesign of the category navigation experience. The goal was to provide customers with multiple modes of browsing and traversing a store. The design supports both visual browsing, as well as non-linear navigation via a list interface.
One of the biggest challenges I faced early on was how to handle variant selection. Since the interface needed to work well for any type of retailer (with unknown quantity of SKUs) the solution needed to be both simple and highly flexible.
Perhaps the most interesting and unique feature of Modest is the ability to modify a purchase after it's made. For instance, you could change the size or color of a shirt or have it shipped to a different address, all without having to cancel your order or contact customer service. What is a simple UI was the result of countless iterations, flow diagrams, and brainstorms.
One of the UI pattern libraries I maintained, making our design and development process more efficient and consistent.